Privacy policy
Privacy & Cookie Policy
Express Coffee (Huntingdon) Ltd trading as Amici Coffee Last updated: 7 October 2026
This policy explains how we collect, use and protect your personal data when you visit www.amicicoffee.co.uk, buy from us, subscribe, sign up to our emails or contact us. It also covers cookies. We comply with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations (PECR).
1. Who we are
The controller of your personal data is Express Coffee (Huntingdon) Ltd, trading as Amici Coffee, registered in England and Wales under company number 11055188.
- Registered office: Amici Coffee, Girtford Bridge, Sandy, Bedfordshire, SG19 1NA
- Contact for privacy matters: sales@amicicoffee.co.uk, with "Privacy" in the subject line
We haven't appointed a Data Protection Officer because we're not required to. Privacy queries are handled by our Director.
2. What we collect
| Category | Examples | Where it comes from |
|---|---|---|
| Identity & contact | Name, email, phone number, delivery and billing address | You, at checkout, on account creation or via the contact form |
| Orders & subscriptions | Items bought, order history, subscription plan and schedule, returns | You, through our store |
| Payment | Payment method type, transaction ID, last 4 digits. Full card details are handled by our payment providers, not us | Payment providers |
| Account | Login email, password (stored encrypted by Shopify), saved addresses | You |
| Marketing | Email consent status, preferences, which emails you open or click | You and Klaviyo |
| Communications | Emails, contact-form messages, and chat or voice conversations with our website assistant | You |
| Technical & usage | IP address, device and browser type, pages viewed, items added to basket, referring site, cookie identifiers | Your device, via cookies and similar technologies (see section 8) |
| Trade accounts | Business name, VAT number, contact details | You, if you apply for a wholesale account |
We don't knowingly collect data from children under 13, and our products are sold to adults. We don't collect special category data, such as health data. Please don't include it in messages.
3. How and why we use it (and our lawful basis)
| Purpose | Lawful basis |
|---|---|
| Processing and delivering orders and subscriptions, including passing your delivery details to the supplier or courier that sends your item; returns, refunds and customer service | Contract: we need it to perform our contract with you |
| Taking payment, and preventing and detecting fraud | Contract and legitimate interests (preventing fraud) |
| Keeping accounting and tax records | Legal obligation |
| Sending marketing emails | Consent, or for existing customers our legitimate interests under the PECR "soft opt-in" (similar products, with an unsubscribe option in every email) |
| Subscription and service messages (order and dispatch updates, renewal reminders, price-change notices) | Contract and legal obligation |
| Analytics and website improvement | Consent, given through our cookie banner |
| Advertising and measuring adverts on Meta (Facebook/Instagram) and TikTok | Consent, given through our cookie banner |
| Responding to enquiries and complaints, including via our chat assistant | Legitimate interests (helping you), or contract where it relates to an order |
| Website security and spam prevention (e.g. hCaptcha on our contact form) | Legitimate interests |
We don't make decisions about you based solely on automated processing that have legal or similarly significant effects. Our payment platform uses automated fraud checks. If an order is held for review, a person will look at it, and you can contact us.
4. Marketing
If you sign up, for example through our pop-up offer, we'll send you emails about coffee, equipment and offers using Klaviyo. We don't send marketing by SMS. You can unsubscribe at any time using the link in any email, or by emailing us. We keep a record of your unsubscribe so that we don't contact you again. We never sell your personal data.
5. Who we share it with
We share personal data only as needed with the following:
- Shopify (e-commerce platform, checkout, Shop Pay, Shopify Payments, Shopify Subscriptions and customer accounts)
- Payment providers: Shopify Payments (operated with Stripe), including Shop Pay, Apple Pay and Google Pay
- Klaviyo (email marketing and sign-up forms)
- Google (Google Analytics and Google Tag Manager)
- Meta (Facebook/Instagram pixel) and TikTok (pixel), but only if you accept marketing cookies
- ElevenLabs (AI chat and voice assistant on our website)
- hCaptcha (spam protection on forms)
- Store apps that support our shop: Shopify Subscriptions (subscription management), Klaviyo (email), Yotpo (product reviews), Koala Upsells (product recommendations and gifts) and SEOAnt (search optimisation)
- Our suppliers and dropship partners, who dispatch many of our equipment orders directly to you. They receive your name, delivery address, phone number and order details so they can send your item. Our stock and order integration provider is Stockshare. Our suppliers are UK specialist coffee equipment distributors, including our authorised Sage distributor.
- Couriers: trusted UK couriers used by us and our suppliers
- Professional advisers, such as our accountants, and authorities such as HMRC, where the law requires it
These organisations act as our processors under contract, except where they act as independent controllers (for example, payment providers, couriers and Meta/TikTok for their own purposes). In that case, their own privacy policies also apply.
6. International transfers
Some providers, including Shopify, Klaviyo, Google, Meta, TikTok and ElevenLabs, process data outside the UK, including in the USA, Canada and the EU. Where this happens, we rely on UK adequacy regulations (for example, the EU, Canada, or the UK Extension to the EU-US Data Privacy Framework for certified US companies) or on the UK International Data Transfer Agreement or Addendum with appropriate safeguards. Contact us for more information.
7. How long we keep it
| Data | How long |
|---|---|
| Orders, invoices and payment records | 6 years from the end of the financial year they relate to (tax and company law) |
| Customer account | Until you close it, or 3 years after your last order or login |
| Subscription records | While the subscription is active, then as for orders |
| Marketing list | Until you unsubscribe, after which we keep only a suppression record. We may remove subscribers who haven't opened our emails for 2 years |
| Customer service emails and contact-form messages | 2 years |
| Chat or voice assistant conversations | |
| Analytics and cookie data | See section 8. Analytics data is kept in line with Shopify's and Google's standard retention settings (Google Analytics: 14 months) |
8. Cookies and similar technologies
We use cookies and similar technologies. When you first visit, our cookie banner lets you accept, reject or choose non-essential cookies. You can change your choice at any time through .
- Strictly necessary (always on): run the basket, checkout, login, security and your cookie choice. These are set by Shopify and our payment providers.
- Analytics (only with consent): Google Analytics (via Google Tag Manager) and Shopify analytics, to understand how the website is used.
- Marketing (only with consent): Meta pixel, TikTok pixel and Klaviyo on-site tracking, to measure adverts and personalise emails.
- Functional: our chat assistant (ElevenLabs) and spam protection (hCaptcha) may set cookies or read device information when you use them.
You can also block or delete cookies in your browser settings, but some parts of the website, such as the basket, won't work without strictly necessary cookies.
9. Your rights
You have the right to:
- access your data and get a copy;
- rectify inaccurate data;
- erase your data in some circumstances;
- restrict or object to processing, including an absolute right to object to direct marketing;
- data portability;
- withdraw consent at any time, without affecting processing that has already happened.
To exercise any of these rights, email sales@amicicoffee.co.uk. We'll respond within one month. That can be extended in some cases, and we'll tell you if so. We may need to verify your identity.
10. Security
Our store runs on Shopify, which is certified PCI DSS Level 1 for card payments. We restrict access to personal data to people who need it and use secure, reputable providers. No system is completely secure. If a breach is likely to put you at high risk, we'll tell you.
11. Complaints
If you're unhappy with how we've handled your data, please contact us first at sales@amicicoffee.co.uk. We'll acknowledge your complaint within 30 days and respond without undue delay. You also have the right to complain to the Information Commissioner's Office (ICO): ico.org.uk/make-a-complaint, 0303 123 1113.
12. Changes
We'll update this policy when our practices change and show the date at the top. We'll tell you about significant changes by email or on the website.
Terms of Service
Express Coffee (Huntingdon) Ltd trading as Amici Coffee Last updated: 7 October 2026
These terms apply when you use www.amicicoffee.co.uk (the "website") and when you buy from us as a consumer. Please read them before you order. They should be read together with our Delivery & Shipping Policy, our Returns & Refund Policy, our Coffee Subscription Policy and our Privacy Policy, which form part of these terms. Nothing in these terms affects your statutory rights.
1. About us
- The website is operated by Express Coffee (Huntingdon) Ltd, trading as Amici Coffee ("we", "us").
- We are registered in England and Wales under company number 11055188.
- Registered office: Amici Coffee, Girtford Bridge, Sandy, Bedfordshire, SG19 1NA.
- VAT number: GB304721437
- Contact: sales@amicicoffee.co.uk
2. Your order and our contract
- When you place an order, we send an email acknowledging it. That email doesn't mean we've accepted the order.
- The contract between us is formed when we email you to confirm dispatch, or charge your payment, whichever happens first. If an order is accepted in part, we'll tell you which items.
- We may decline an order, for example if an item is out of stock, if there's an obvious pricing error, or if we can't deliver to your address. If we do, we'll tell you and refund any payment in full.
- We sell to consumers aged 18 or over. Trade and wholesale orders are governed by our separate Trade & Wholesale Terms, available on request from sales@amicicoffee.co.uk.
3. Our products
- Coffee is a natural product. Flavour, aroma and appearance vary between harvests and roasts, and tasting notes describe what we expect rather than guarantee. Please check roast dates and best-before dates on the bag.
- Equipment and machines: we take care to describe and photograph products accurately, but colours and finishes can vary slightly on screen. Many items are supplied and dispatched by specialist suppliers or manufacturers on our behalf. We remain the seller and are responsible to you for them.
- Sage appliances: We are an authorised Sage retailer. Sage machines are dispatched direct from our UK distributor, and the manufacturer's warranty applies. Manufacturer guarantees are in addition to your legal rights against us.
- Allergens and food information:
4. Prices and payment
- Prices are in pounds sterling (GBP) and include VAT where it applies. Delivery charges are shown on the product page or in the basket, and in full at checkout before you pay.
- If we discover an error in the price of an item you've ordered, we'll contact you before accepting the order. You can then go ahead at the correct price or cancel for a full refund. If the error is obvious and the correct price is higher, we're not obliged to supply at the incorrect price.
- We accept payment by debit or credit card, Shop Pay, Apple Pay and Google Pay, processed by Shopify Payments. Payments are processed securely by our payment providers, and we never see or store your full card details.
5. Discounts and promotions
- Discount codes and offers are subject to the conditions stated with them. Unless stated otherwise, codes have no cash value, can't be combined with other offers, and can be withdrawn at any time. Withdrawal doesn't affect orders already placed.
- Free gifts (for example, free coffee with a qualifying machine) are offered while stocks last. If you return the qualifying item, please see section 3 of our Returns & Refund Policy.
- Any "was" or reference price is a genuine price we previously charged for a reasonable period, or else it is clearly explained.
6. Delivery
Delivery is covered in our Delivery & Shipping Policy. Unless we agree a different date with you, we'll deliver without undue delay and within 30 days of the contract being formed. Items from different suppliers may arrive separately. Responsibility for the goods passes to you on delivery.
7. Cancellation, returns and faulty goods
You have 14 days to change your mind. The exceptions include opened coffee and personalised items. You also have full legal rights if goods are faulty, damaged or not as described. See our Returns & Refund Policy for details and a model cancellation form.
8. Subscriptions
Coffee subscriptions renew automatically until you skip, pause or cancel. You can do any of these at any time from your account, without a fee. See our Coffee Subscription Policy.
9. Our responsibility to you
- If we fail to comply with these terms, we're responsible for loss or damage you suffer that is a foreseeable result of our breach or our negligence. We're not responsible for loss or damage that isn't foreseeable.
- We supply products for domestic and private use. If you use them for commercial or business purposes, we have no liability to you for loss of profit, loss of business, business interruption or loss of business opportunity.
- We do not exclude or limit our liability where it would be unlawful to do so. This includes liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, for breach of your rights under the Consumer Rights Act 2015 (goods must be as described, fit for purpose and of satisfactory quality), and for defective products under the Consumer Protection Act 1987.
- Please follow the manufacturer's instructions for machines and electrical equipment.
10. Events outside our control
We're not responsible for delays caused by events outside our reasonable control, such as severe weather, courier or postal disruption, or supplier failure. If this happens, we'll contact you as soon as possible and take steps to minimise the delay. If there's a risk of substantial delay, you can cancel and receive a refund for anything you've paid for but not received.
11. Using our website
- You may use the website for personal, non-commercial purposes. Don't misuse it: no introducing viruses, attempting unauthorised access, scraping, or using it for anything unlawful.
- Content on the website, including text, photos, logos and the Amici Coffee name, belongs to us or our licensors. You may not copy it for commercial use without our permission.
- We try to keep the website accurate and available but can't guarantee it will be uninterrupted or error-free. Links to other websites are for information only, and we're not responsible for their content.
- Chat assistant: our website may offer an automated chat or voice assistant. Its answers are for general guidance. If anything it says conflicts with these terms, our policies or your order confirmation, those documents take priority. See our Privacy Policy for how conversations are handled.
12. Reviews
We welcome honest reviews. We don't write, buy or commission fake reviews, and we don't suppress genuine negative reviews. If we offer any incentive for a review, we'll make it clear and the review will be identified as such. We may remove reviews that are unlawful, offensive, unrelated to the product, or that contain personal information.
13. Changes to these terms
We may update these terms from time to time, for example to reflect changes in law or in how we operate. The version that applies to your order is the one published when you placed it. For subscriptions, we'll give you notice of any material change, as explained in our Coffee Subscription Policy.
14. Complaints
If you're unhappy, email sales@amicicoffee.co.uk and we'll try to put things right quickly. Free independent advice is available from Citizens Advice (0808 223 1133) or, in Scotland, Advice Direct Scotland.
15. Law and courts
These terms are governed by the law of England and Wales. You can bring proceedings in the courts of England and Wales. If you live in Scotland or Northern Ireland, you can also bring proceedings in your local courts, and the mandatory consumer protection laws of your home nation continue to apply.
16. Other terms
- If any part of these terms is found to be invalid, the rest remains in force.
- We may transfer our rights and obligations under these terms to another organisation, and we'll tell you if we do. Your rights won't be reduced.
- Nobody other than you and us has any rights under these terms.